Target Market/Ideal Customer: The soul with green eyes

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Today I crated my Ideal reader for book " The soul with green eyes" on the platform Infograph. 


Luna is a part of generation Z with age of 22, and she started to be interested in technologies from her first years as more part of children who was born in period of 2000-s. That helped her to understand her future passionate in design, content creating and marketing. "Growing up in a rapidly advancing digital age, Generation Z has been deeply influenced by technology and the internet, shaping their behaviors, preferences, and outlook on the world. They represent the first generation who are truly digital natives." (The Shelf team, 2023) 

Despite to all new views for life, Luna has a strong life values which based on the respect to her family, culture and history. That's make her feel interested in old authors such as Shakespeare, Dostoevsky, Shevchenko. All of that's factors make her interested in book "The soul with green eyes" about mythology and old legends about Mavka. 

Furthermore, she feels connected with main character of the story Mavka and her personality, because they both had same or almost same life values. They both independent, brave and strong personalities. Perhaps, Luna feels that Mavka trying to find and learn new sense for her and that main character of the book truly free nature, there is point with so wanted Luna. The main reason why Luna not feeling  free, there is because of feeling of constant competition for success with are really close to generation Z.
Goals of Gen Z

As we can see from that data information "Being successful" is the main factor for Generation Z, which make them feel constantly stressful and dependent on constant achievement in life. 

Summarise all information, Luma can be the target audience for the book and to be interested in the story plot, and of course, overall "The soul with green eyes" could be interesting for gen Z as a moment of peace and rest from current world picture of success and constant trying to be the best. At the same time there is not such a boring story about old traditions and culture, there is story with human values, questions of human being and reminding about people history and tradition. Based on this points, those book would be a fresh breath in people life. 


Reference:

The Shelf Team (2023). Generation Z Characteristics, Values and Habits • the Shelf. [online] The Shelf Full-Service Influencer Marketing. Available at: https://www.theshelf.com/insights/generation-z-characteristics/ [Accessed 10 Mar. 2024].

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