Advert Ideas and Plan

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Hi! Today I will show you plan of my advertising

I really like coffee and cozy bakeries where you can enjoy the atmosphere. That's why I decided to make an advertising poster for a coffee shop.

To begin with, here are the main things I want to see in my advertisement: 
  • cozy feeling
  • good coffee
  • stylish and simple design
Here are some examples that will inspire me:
MOLICHA COFFEE & BAKERY

I like the lifestyle concept used in these examples, they are not just promoting their products or delicious coffee, they are showing their own style and the audience wants to be a part of that life and buy a coffee and a croissant at this particular place. Bell (2012 p24) explains that "Soft sell - These adverts are much more subtle and attempt to sell a lifestyle rather than just a product."

However, for advertising we need some more information about the coffee shop. 

Let's take a look at this example, I like the visual part, the elegantly chosen text, the stylish and delicious photo of the croissants and the name of the coffee shop. 
On my opinion its looks better.

MOLICHA COFFEE & BAKERY


For my advertisement I chose a photo from the Pophams Bakery website. It seems to me that this is a great option, where quality pastries, a cozy feeling and delicious coffee are presented

Pophams Bakery

Only for my advertising, I will call the coffee shop otherwise “Milo: homemade bakery” a short and associative name



I also created such a logo for a coffee shop. 
Next time, I'll show you the full process of creating an advertising 



References:

Bell,C (2012) WJEC AS Media Studies. Cheltenham: Illuminate Publishing

Comments

  1. My world. Marta VlckovaOctober 16, 2023 at 1:51 AM

    Hi Karyna. Great pictures, with lovely clear message. Beautifull contrasts and lighting. You made me interested in cava and advert making process with this program, I wish I could see more details on the process. Lovely work and great photographs !

    ReplyDelete

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